Bonhomous

The assignment was (not) simple: create an agency within the company that can handle the increased demand for creativity. What started as a team of 4 designers, soon became a team of 15. Designers, videographers, writers and photographers alike. The result was a messy group of talent that needed a structure as well as a direction. We spent months researching other successful agencies, taking tours and gaining valuable insight that helped us form the Bonhomous Creative Agency.

Our direction for branding was lead by a simple idea: be as helpful as possible. We wanted the other departments in the company to know they could work with us and we'd be happy to help in whatever way we could. With that as our guiding light, we came up with the smiley face—representing the face they'd get every time they worked with us.