Marketing
The Expanse System
The Expanse public launch was a big deal. It not only brought something entirely new to the traffic industry, it unified all the Wavetronix products into one system.
Category
Tradeshow Design
Client
Wavetronix Marketing
Year
2022
Project overview
Months before the launch of the Expanse System, I traveled with the marketing team to Amsterdam to attend the Intertraffic trade show. Intertraffic is the world's largest and most influential trade show for the traffic and mobility sector. My reason for attending wasn't to sell, it was to gain valuable insights from other industry leaders and how they approached their booth designs.
I came back from Amsterdam with hundreds of images and inspiration that I could use to develop our booth experience.
My initial ideas for the experience were very ambitious—from 3D printed miniature cities to a fully projected Star Trek bridge with matching uniforms. Unfortunately, those directions didn't get past the brainstorming and ideation phase. Budget, shipping and personnel constraints limited our reach.
I eventually settled on a more traditional solution that fit all the constraints I was met with along the way.
