Marketing Bifold
ITS Brochure
This brochure replaces a previous one that used a graphic that had an epic 14 year run with only a few refreshes. Those were some big shoes to fill. Good thing we weren't looking to fill any shoes, just get some new and imporoved ones.
Category
Print Design
Client
Wavetronix Marketing
Year
2024
Project overview
The previous version of this brochure carried an important message for 14 years. It clearly explained what one of the core products did, how it worked and why the customer should care. The entire ask for this product was to carry on that simplicity, while showcasing an entirely new system approach to the products and software.
After an initial run of 200 prints for a trade show in Dubai, the team came back with some feedback: my "improvements" to the previous graphic wasn't actually an improvement. In fact, it made it harder to understand and actually sent the wrong message entirely.
I jumped back into the design with their feedback and created what they were looking for all along. After updating the main graphic as well as some other minor improvements all around, we printed a run of 1500.
